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Diploma & Certificate
| Cooking |
| 2015 |
Cuisine Diploma Programme, Le Cordon Bleu, Bangkok, Thailand |
| 2014 |
Patisserie Diploma Programme, Le Cordon Bleu, Bangkok, Thailand |
| 2010 |
The Oriental Professional Thai Chef Program (OPTC) with the highest total score of class, Mandarin Oriental Hotel, Bangkok, Thailand |
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Subjects: Principle of Thai Food, Cross Culture Study, English for Food Service Business, Psychology in Hospitality Industry, Cost Control, Thai Food and Wine, Food Safety and Hygiene Sanitation (HACCP), Nutrition, Information Technology for restaurant business Thai Cooking including ; preparation, cooking and decoration, Fruit & Vegetable Carving and Banana Leaf Craftsmanship |
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| 2009 |
Thai and International Cookery ,Bread & Pastry and Cake & Cookies, Suan Dusit International Culinary School, Bangkok, Thailand |
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| HandiCraft |
| 2008-2009 |
Thai Traditional Handicraft, Fresh Flower Creation,Thai Floral Garlands & Banana leaf Folding major, Women’s College in the Court by HRH Princess Maha Chakri Sirindhorn, Grand Palace, Bangkok, Thailand |
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| Dancing |
| 2002-2003 |
Jazz Dance with highly commended, The commonwealth Society of Teacher of Dance (CSTD) and Contemporary Dance Academy (CDA), Australia |
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| 2002 |
Singapore Summer School, The Commonwealth Society of Teachers of Dancing, Singapore |
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Professional Experiences
| 2011-2012 |
Business Strategy Director and Consultant
"The Lee Family" Business Group
LEE kitchen - LEE Cafe - LEE Place |
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| 2007-2010 |
Marketing Management and Business Consultant |
Clients:
Food&Beverage:
PadThai Aree Restaurant, Thandsri & Son Consulting Co.,Ltd, Pfizer Animal Health
Other Industries:
The Gem and Jewelry Institute of Thailand (Public Organization), InventionGreen Co., Ltd. (Home Builder), Red Carpet-Show No Limit (Event Organizer-Promoter), Patchwork Co.,Ltd (T.LeClerc Brand; Cosmetic), Merck Ltd. Thailand (Pharmaceutical & Cosmetics), University of Thai Chamber of Commerce, Sasin Graduate Institution - Chulalongkorn University, Office of the National Economic and Social Department Board, Thai Airway International PCL., Plus Property Co., Ltd. (Property Management)
2004-2006 LEE café : Casual Restaurant
Establisher
Initiated and Developed the Branding of "LEE café", Opened 6 branches within 2 years
Event Organizer (In-House)
Successfully created community restaurant at Siam center branch under "LEE Playground" Project
2001-2003 LEE Kitchen : Fine Dining Cantonese Restaurant
Integrated Marketing Communication Director
Managed all functions to serve customers’ interests in the concept of "Think Customer"
Developed Marketing Strategy; Brand Image Differentiation and Communications
1996-2003 LEE Place : Brand-new 72 units of Service Apartment with 2 restaurants
Managing Director
Run the project since its opening in the year of TumYamkung crisis and achieved the break-event point in 2003 with 15% ROI
Educations
| 1999-2001 |
Master of Business Administration, Sasin Graduate Institute, Chulalongkorn University, Bangkok, Thailand
- Major : International Marketing & Management |
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| Spring 2000 |
Cross Registration at Kellogg Graduate School of Management, Northwestern University, Illinois, USA
- Class : Advertising Marketing, Services Marketing |
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| 1992-1996 |
Bachelor of Business Administration, Finance and Banking Major, Assumption University, Bangkok, Thailand |
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| Trainings |
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| 2006 |
The Program on Marketing Management for Thailand (Scholarship),
The Association for Overseas Technical Scholarship (AOTS), Yokohama Kenshu Center, Yokohama, Japan |
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| 1996 |
Student Internship Program (SIP), Bangkok Bank Public Company Limited, Bangkok, Thailand |
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